JACKADAMS  

Mutesix | Sr. Designer

Jack Adams is an underwear and activewear brand who prides itself on building products that are fashionable and athletic. The Jack Adams man is comfortable in his skin, and even more comfortable rocking a functional and fashion-forward pair of underwear. 

Although one of my more risqué clients during my tenure with Mutesix, Jack Adam's branding actively seeks to be masculine, clean, and enticing. With this in mind, my goal was to ensure each of their 8 monthly campaigns was informational, but representative of Jack Adam's functional, but "sexy" appeal. The overarching message is, underwear doesn't have to be an afterthought, and that was always a driving point while building out email sections. Focusing on key selling points and features of the underwear, Jack Adams has seen success in acquiring and retaining existing customers month over month. 

Email Design