UNI.

Sr. Designer - Freelance

Founded on the principles of clean, ethical ingredient sourcing, Uni is a brand that sets the tone for your hair and skincare needs. From shampoo to body serums, Uni strives to build a routine that celebrates your beauty, while continuing its goals of creating environmentally friendly products.

While working with Uni, I made it my priority to really understand what the goals were for each project, and how I could best align their mission into an effective creative strategy. Part of this strategy meant bringing plenty of inspiration to the table, so as to best determine how each project could be modified to fit the over all brand. In the case of the Skincare Report LP, we sought to create a more editorial blog format with neutral color story that didn't necessarily align with set brand guidelines. In order to lean into a clean design, I played with how the images were framed, created movement with block overlaps to guide readers down the page, and implemented dynamic imagery to break up copy into digestible formats.

For the homepage re-design, the goals set forth were more nuanced and complex. To increase interaction and PDP flow, click through blocks were utilized where ever possible on mobile and desktop formats. Rather than force a consumer to leave the homepage to read about a specific product, I implemented a format that educated the consumer on the entire line via single PDP blocks. This would then naturally flow into a bundle section to push for a higher purchase conversion. I also tweaked the general aesthetic of the page, adding more dynamic imagery, and maximizing the hero section to amplify multiple brand initiatives.