NYC Subway Posters

The objective of this campaign was to develop promotional posters for the New York City Subway system, aimed at introducing the latest red light therapy wand to commuters. These posters were meticulously crafted to not only magnify the brand's message to a fresh audience but also to generate excitement surrounding the product's debut. The campaign successfully saw the deployment of these posters in over 1,000 subway trains, running consistently for several months. Throughout this duration, various iterations of each poster were tested to discern which design most effectively resonated with consumers and yielded the highest number of QR scans.

ULTA Beauty Convention

ULTA Beauty Convention (ULTA Beauty Con) centers on the presentation of beauty brands and their product lines to the beauty and wellness community. During this convention, our primary focus was on enhancing brand messaging to coincide with the launch of our latest clean skincare line and our new red light therapy wand.

When approaching the booth's design, I made it a priority to ensure that the branding was consistent with the packaging design and the overall brand voice. This involved utilizing our booth space and pedestals strategically to showcase our full range of products, including those from our acne, skincare, and red light therapy lines.

Ultimately, the booth proved highly successful in engaging and educating beauty consumers.

Urban Outfitters Retail Signage

The objective of this retail signage initiative was to deliver visually captivating designs tailored to resonate with a youthful demographic, while concurrently providing informative content to educate consumers about the product. Recognizing Urban Outfitters' predominantly younger clientele, I placed particular emphasis on selecting a model who epitomized their typical customer profile. Additionally, in order to maintain alignment with the brand's tone, I aimed to ensure that the imagery possessed an element of spontaneity, akin to the effect achieved in a photo booth, as opposed to appearing overly staged.